While this form of social media marketing isn't new to 2024, it is expanding. Influencer marketing grew by 29% in 2023, becoming a $21.1 billion industry. It's likely that trend will continue in the new year as more brands use influencer marketing to increase brand awareness, build trust, and even set new trends across their target audience.. Promoting users over products. Media marketing. Trendjacking. 01. Interactive content marketing. With governments tightening GDPR laws and tech giants cracking down on third-party cookies, marketers are set to lose a heck of a lot of data.
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INDUSTRY ANNUAL REVENUE ANNUAL GROWTH RATE BUSINESS TYPE 37% 18% 12% 10% 23% Consumer ER&I FSI LS&HC TMT 23% 17% 60%. Which of the following environmental sustainability initiatives are part of your current marketing strategy? 2% 26% 34% 42% 42% 43% 45% 48% 55%. 2023 Global Marketing Trends This publication contains general information.. Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers.
