big apple, 1930s square-dance version of the jitterbug that was named for the Columbia, S.C., club where it originated.Assembled in a large circle, dancers did a basic shuffling step or other jitterbug step like the lindy hop. Directions such as "right foot forward" or "get your girl and take a twirl" were given by a caller, but more enterprising dancers, singly or in couples.. The Big Apple moniker faded from use over the following decades but was revitalized in the 1970s by Charles Gillett, president of the New York Convention and Visitors Bureau. Paying homage to its popularity among the Jazz Age musicians he was fond of, Gillett began a much-needed tourism campaign centered around 'The Big Apple' to counter the city's fiscal issues, increased crime rate and.
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Over the years, there have been many theories about how New York City came to be called "The Big Apple.". Some say it comes from the former well-to-do families who sold apples on the city's.. In the late 1920s and early 1930s, the nickname started to become well known outside of the northeast, as New York City's jazz musicians began referring to New York City as the "Big Apple" in their songs. An old saying in show business was "There are many apples on the tree, but only one Big Apple.". New York City was (and is) the.
